Earning Criteria

• The methods of assessment include quizzes and examinations with a minimum passing score of 70 percent.
• The methods of instruction include audiovisual materials. The general course topics include marketing philosophies and ethics; competitive advantage; the marketing environment; international marketplace; consumer decision making; business marketing and marketing research; segmentation and product marketing; managing a product and retailing; services marketing, marketing channels and supply chain management; promotion, advertising and public relations; and selling and pricing strategy.