SAS-Humber College Joint Certificate in Marketing Analytics
Issued by
SAS
Upon completion of the Marketing Degree at the Humber College Institute of Technology and Advanced Learning, graduates earn a SAS Certificate in Marketing Analytics, recognizing their skills with SAS analytical tools for marketing analytics, from data preparation to advanced analytics, and visualization. This certificate gives the students the tools to measure marketing and customer assets, apply regression analysis, and optimize marketing strategies and campaigns.
Additional DetailsSkills
- Analyzing Segmentation And Targeting
- Data Mining
- Data Modeling
- Data Visualization
- Marketing Analytics
- Market Response Modeling
- Measuring Customer Preferences
- Optimizing Digital Advertising With Analytics
- Predicting And Managing Customers’ Lifetime Value
- SAS Enterprise Miner
- SAS Programming
- Statistical Analysis
- Text Analysis
- Time Series Analysis
- Using Data For Positioning Brand