Nonprofit Marketing

Issued by Santa Barbara City College

The Nonprofit Marketing Certificate enables students to acquire skills in marketing to become effective communicators for nonprofit organizations. Participants will learn the promotional techniques and tools necessary to raise awareness and interest in social causes

Cost Free

Additional Details

Skills

Earning Criteria

PROW NC100 Introduction to Nonprofits|Participants are introduced to the nonprofit sector and learn the differences between nonprofit and for-profit organizations. This course offers an opportunity to explore the operations of nonprofit organizations including governance, board development, strategic planning, fiscal management, legal obligations,evaluation, fundraising, advocacy strategies and collective impact. Practical application for employees at every level of an organization is emphasized
PROW NC104 Marketing for Social Change|Participants will learn the essentials of marketing for nonprofit organizations and how to develop an effective marketing plan. This course will cover internal and external communication strategies, developing a marketing plan, branding, social media strategy and public relations. Practical application for organizations of every size is emphasized.
MKTW NC005 B2B and B2C Market| Focuses on communication techniques used to raise customer awareness and interest. Students learn to identify the mediums that will be most effective for a particular target market. Both business-to-consumer and business-to-business strategies are covered. These techniques will help students succeed in various careers such as sales, public relations, copywriting and other marketing positions.