Marketing Strategy and Analytics Micro-Credential
Issued by
Northern Kentucky University
The earner of this micro-credential can explain strategic marketing decisions, interpret marketing strategies and resulting consumer experiences, and use knowledge of buyer behavior to enhance strategic research and business decisions for clients. They can generate strategic decisions based on descriptive data, and communicate marketing actions derived from data analysis.
Additional DetailsEarning Criteria
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Complete these courses: MKT 605 Marketing in Organizations, MKT 620 Marketing Strategy, MKT 621 Consumer Behavior and Insights, and MKT 622 Marketing Analytics.