Selling to the C-Suite - Distinction Additional Details

Selling to the C-Suite - Distinction

Issued by Microsoft

Selling to the C-Suite is an 8-week online program offered by Wharton Executive Education for Microsoft’s sales executives. The top 10-15% participants who complete this program are awarded the distinction badge and will be able to use tools, frameworks, and strategies to communicate and collaborate effectively with C-Suite executives. They will be better equipped to propose Microsoft solutions that create value and meet the challenges that the C-Suite is facing within their organizations.

Additional Details

Skills

Earning Criteria

  • Distinction is awarded to participants based on the strength of their final assignment and course engagement and is typically awarded to the top 10-15% of participants.
  • Create tailored value propositions for C-level executives in the CMO, CFO, or CHRO suite based on their customer's business needs and the challenges they face.
  • Learn the major responsibilities, metrics, and trends in the CHRO suite and apply this knowledge to identify opportunities to develop solutions for their customers' CHRO suite.
  • Learn the major responsibilities, metrics, and trends in the CFO suite.  Apply the DuPont model to determine key opportunities for customers and communicate effectively with members of the CFO suite.
  • Learn the major responsibilities, metrics, and trends in the CMO suite.  Apply learning to develop a solution to help one of their customer's marketing leaders to create an improved total customer experience.
  • Determine their own communication style and their customers' and teammates’ style preferences and leverage this information to communicate more effectively.