- Type Learning
- Level Advanced
- Time Months
- Cost Free
1st Place Mid-Semester Marist Communication Campaign Management Team
Issued by
Marist College
Earners of this badge have been awarded 1st Place after Mid-Semester Client Briefings among Teams of juniors and seniors in a Marist College Communication Campaign Management class for the most accurate understanding of a non-profit community client's situation based on thorough primary and secondary developmental campaign research and for proposing the best strategic communication campaign goals and S.M.A.R.T. objectives to the client!
- Type Learning
- Level Advanced
- Time Months
- Cost Free
Earning Criteria
-
Marist College's COM 418L-Communication Campaign Management course is a Community-Based Learning class focused on cultivating mastery of in-demand PR skills. Students write and pitch strategic communication campaign plans in service to non-profit community clients. They conduct research, set goals and objectives, identify relevant publics, construct key messages, choose channels and tactics for reaching and impacting each public, and plan the evaluation and reporting of campaign outcomes.