Digital Marketing
Issued by
Griffith University
Earners of the Digital Marketing micro-credential understand how essential strategy is to achieve goals effectively, particularly how to ace digital marketing on a shoestring budget. Earners have demonstrated ability to develop a digital marketing plan to maximise impact for an organisation. The micro-credential required earners to apply a 5-step process to extend customer reach, engagement and conversation via various digital and social media channels.
Additional DetailsSkills
Earning Criteria
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Earners have completed nine online professional development modules focused around digital marketing including the submission of a series of module worksheets asking earners to apply the theory into their respective business setting
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Earners have applied the 5-step marketing framework designed to grow business and/or change customer behaviour
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Earners have crafted a brand narrative to help them articulate their identity and better connect with their customers/target audiences
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Earners have created and submitted a digital marketing strategy plan including identified business goals and success metrics
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Earners have successfully implemented the 5-step marketing process