Data-Driven Design for Digital Marketing and Social Media

Issued by Fashion Institute of Technology

This certificate program was designed for professionals at all levels who want to learn how to use data to drive their design process, measure their work’s business impact, and target, test, and optimize content in real-time.

Type Certification
Level Foundational
Time Weeks
Cost Paid

Additional Details

Skills

Collaboration & Digital Marketing
Content Design
Data-Driven Advertising
Data-driven Analysis
Social Media In Marketing & Communications
Social Media Marketing
Social Media Marketing Strategy

Earning Criteria

Over the course of 8 weeks, students work in interdisciplinary teams to develop a book building case study across a campaign lifecycle. Through this process, students learn to leverage social and digital analytics tools from defining measurable business goals to insight gathering and audience segmentation, to creative campaign development, to create A/B optimization tests. This class is taught by industry professionals and features a notable list of guest lecturers.