FXUA Business Administration: Advanced Marketing & Sales Strategy (AM&SS)
Issued by
New Lines Institute
Earners of this badge possess advanced marketing and sales strategy skills, as they can conduct market analysis, develop market and sales strategy, and implement marketing mix and market positioning in practical projects.
- Type Validation
- Level Advanced
- Time Months
Earning Criteria
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Complete BUSS 110: Introduction to Business. Course requirements and evaluation criteria consist of Assignments, Course Reflection Papers, Participation, Midterm Exam, and Final Exam.
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Complete BUSS 130: Principles of Marketing. Course requirements and evaluation criteria consist of Article Reviews, Quizzes, Homework, Participation, Projects, Midterm Exam, and Final Exam.
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Complete BUSS 351: Business Development; or BUSS 374: Entrepreneurial Marketing; or BUSS 375: Corporate Entrepreneurship. Course requirements and evaluation criteria among these courses vary but consist of a combination of the following: Article Reviews, Assignments, Quizzes, Homework, Participation, Research Papers, Projects, Midterm Exam, and Final Exam.
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Complete BUSS 426: Engaging Consumers in a Digital World; or BUSS 462/562: Product Design and Development; or BUSS 465/565: Social Media Marketing. Course requirements and evaluation criteria among these courses vary but consist of a combination of the following: Quizzes, Homework, Assignments, Participation, Article Reviews, Projects, Research Papers, Midterm Exam, and Final Exam.