Launching Products and Generating Market Demand
Issued by
EduBits (Otago Polytechnic)
The holder of this EduBit has learnt the basics of assessing and researching a customer and a product's life cycle to develop a marketing plan for a product or service
- Type Validation
- Level Intermediate
- Time Hours
- Cost Paid
Earning Criteria
-
Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.
Standards
This EduBit is recognised as equivalent to 4 Credits on the NZQF at Level 5 and has been awarded by Otago Polytechnic, a NZQA accredited Category One provider.