Core Foundations of Successful Marketing
Issued by
EduBits (Otago Polytechnic)
The holder of this EduBit has demonstrated an understanding of marketing and has developed a marketing plan for a product or service.
- Type Validation
- Level Intermediate
- Time Hours
- Cost Paid
Earning Criteria
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Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account.
Standards
This EduBit is recognised as equivalent to 4 Credits on the NZQF at Level 5 and has been awarded by Otago Polytechnic, a NZQA accredited Category One provider.