W. P. Carey Voice of the Customer
Issued by
Arizona State University
In this course, learners develop an understanding of how to innovate using the voice of the customer and discover what variables influence customers’ willingness to change and make new choices. Learners gain knowledge of qualitative research and survey methods for listening.
Additional DetailsEarning Criteria
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Describe how to listen to customers and what to listen for
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Explain what variables influence customers’ willingness to change and make new choices
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Apply knowledge of qualitative research and survey methods for listening